Token standards

NFTs:

1. ERC721 tokens: These are NFTs that represent unique digital assets, like rare collectibles or artwork. Each ERC721 token is distinct and cannot be directly exchanged for another, as they have their own unique value and characteristics. Examples include digital art pieces or virtual real estate in a metaverse. For example, imagine a video game, and there is a super sword, and it's the only one that exists in the game, it will be a unique token.

2. ERC1155 tokens : ERC1155 is a mix of fungible and non-fungible tokens within a single smart contract. They're like a pack of trading cards that can be bought, sold, and traded together as a group or individually. For example, imagine a video game that has some identical items that you can find, like a healing potion, each bottle of this potion will look the same, but you can own more than one. Let's say you own 20 bottles of the potion. This way, the token ID will be recall to the type of the item - potion (and will be the same), and copies will recall to the quantity that you own.

For most of the marketing campaigns we suggest using 1155 token copies as they are easier to create in and manage in bulk.

Non-NFTs:

1. ERC20 tokens: These are non-NFTs, or fungible tokens, which are like interchangeable coins. Each ERC20 token has the same value and function, making them easily exchangeable with one another. Examples of ERC20 tokens include digital currencies like DAI or USDC.